FELASQUEZ

Hej,

this is Nicola Felaco aka

Staff Product Designer at Spotify based in Stockholm.

I

DESIGN

TO

A late 1900 human building future—friendly things.

STAY

HUMAN.

Working Remotely.
Now in Italy 🍕

RECENTLY SHIPPED


In the early neon-infused ’80s, music videos burst onto TV screens, turning some of the most beloved songs into visual experiences that redefined the way fans connected with artists around the world. Since then, not only have music videos become one of the many ways that fans discover and fall in love with artists, but iconic videos have become part of pop culture, igniting conversations and influencing style.

They’re a powerful way for fans to discover and connect with music, and a natural fit to live on Spotify. We launched music videos in beta for Spotify Premium users across 11 markets, adding another way to enhance the artist-to-fan connection. 

Music Videos


Contribution
Product Strategy & Vision

Year
2023-2024

Role
Design Lead

Duration
1 Year


Wrapped 22 • YAM

A unique take on video that directly connects artists and fans. Listeners across the world received personalized feeds with “thank you” video messages from their favorite artists in 2022.

Over 40,000 artists submitted videos, which we distributed to millions of listeners. Artists of all types participated - from your favorite indies to household names like Taylor Swift, J Balvin, Dua Lipa, Pusha T, Olivia Rodrigo, Shania Twain and more.


Contribution
Product Strategy & Vision

Year
2022

Role
Design Lead

Duration
1 Year


In the spotlight

Spotify Takes Discovery to the Next Level on a New Beta Test.


Contribution
Product Strategy & Vision

Year
2021 — 2022

Role
Design Lead

Duration
1 Year

Now we’re giving fans another way to explore on Spotify. Starting today, we’re testing a new experience for Spotify users (across the U.K., Ireland, Australia, New Zealand, and Canada) where they can find new music and check out Canvas loops in a personalized feed that lives on the home screen of the mobile app.

Whether you want to get a glimpse into the creator’s mindset or learn more about the story behind the song, with this new beta test, we want to help you get closer than ever before to your favorite artists.

SELECTED WORK 2019 — 2022


Spotify Live
& Greenroom

Brand and Integration of a new interactive live audio experience.


Contribution
Product Strategy & Vision.

Year
2022

Role
Design Lead

Duration
3 Months


Hey Spotify…

Voice Design System & Brand Design from Car to Mobile.
Codename: Jellyfish [Patent]

Co-Leading the voice system vision with Karl Humphreys (Car Lead) and Aaron Harmon (Voice Experience Lead).


Contribution
Product Strategy & Vision

Year
2020

Role
Design Co-Lead

Duration
3 Months

The Jellyfish


Spotify Video Podcast

Co-Leading the video strategy and vision for podcast with Lisa Brannförs.

Designers: Jordi Parra, Laura D’have


Contribution
Product Strategy & Vision

Year
2020

Role
Design Lead

Duration
6 Months


Spotify Widget

Quickly get back to whatever you were playing recently.
Co-Leading the widget product with Mattias Johansson (Encore Design System) .


Contribution
Product Design Vision

Year
2021

Role
Design Lead

Duration
1 Months


Spotify Lyrics

Global launch of one of the most requested features from listeners across the globe. Partnering with Musixmatch.


Contribution
Product Design Vision

Year
2021

Role
Design Lead

Duration
1 Year


Spotify Player Redesign

Facelift of the most iconic view in the music industry.


Contribution
Product Design Vision

Year
2018—2019

Role
Design Lead

Duration
1 Year


 The Party Mode

Enhancing the best lyrics experience ever built on mobile. More here.


Company
Musixmatch

Year
2017—2018

Role
Design Lead

Duration
6 months

A lip-syncing lyrics animation on mobile with colored animated background

Few more things.

ARCHIVE 2012 —2018


From Crowd to Community

2017

Product

Musixmatch


2017

Branding

Artificial Intelligence Made by Humans

AI LABS


2017

Branding

Musixmatch AI

Musixmatch


Sync Tool

2016

Musixmatch


Product

Lyrics Card Share

2015

Product

Musixmatch


2015

Creative Direction

Airbus


Musixmatch Rebrand

2014

Branding

Musixmatch


Musixmatch

2014

Product


Wired US

2013

Illustration

PERSONAL  PROJECTS

Curated showcase with humanized-serifs, wide-open minimal, kinetic, new-vintage, extra-loud and dramatic ink trap typo.

2020

2020

A music project started during pandemic time.

A more intimate and authentic connection between people.

2019

Selected clients

Experience

Airbus
Telefonica
Wired
Couple App
Fly Emirates
Hello Bank
Killscreen
Ferrari
Ducati

2018 — Now
Staff Product Designer at Spotify

2012 —2018
Head of Design at Musixmatch

2010 — 2012
Art Director at Triboo

Publications

The iOS Icon Book
Everyday Is Play Book
Mashable
Wired US & Japan
Designspiration
The Creator Projects by Intel & Vice
Abduzeedo

About

Italian in Stockholm. I’m currently Staff Product Designer at Spotify building the future of audio.
Before that, I’ve been Leading Design at Musixmatch, the world's largest lyrics provider for big players such as Google, Apple Music, Spotify, Instagram, Tidal and Amazon Music. Read more…


Patents

Display screen with graphical user interface

D938988

Methods and systems for providing animated visual feedback for voice commands

EP3933560A1


Awards

Best App Apple Store 2013
Best App Google Play 2014, 2015, 2018
Google i/O 2016 Award Nominee

MUSIXMATCH APP

Interviews