Before Spotify, I rebranded and lead the Design Team at Musixmatch for 6 years.

My long-term mission was to set the vision and foundation of the Musixmatch Brand and Product Experience. Building the long-term vision of the product, alongside with founders, from startup to data company in the music industry.

Driven by innovation, velocity and quality, I led the product design team overall the product experiences. Responsible for creative direction, visual identity, user interface, and interaction.
Enhancing awareness of a centralised space for the community as the core of the app, with better access to contribution tools and guidelines, plus a gamification strategy—on top with leaderboards, activity lists, and a ranking system to reward them locally, socially, and contextually—we increased top-line metrics, defined values of users to our system, and generate personal user investment to come for the product and stay for the community. 

I’ve also designed the Sync Tool, one of core feature inside the app that enable people to create lip-synced lyrics and The Party Mode, a speculative feature to experience lyrics timely synced with the music with a word by word delightful interaction.

The strategy turned out to improve our metrics and revamp the app, giving us the ability to generate multiple, richer data on top of music and lyrics like translations, establishing us as the top lyrics service provider. But most of all, it allowed the consolidation of a stronger and conscious community of fans closer to their favorite artists and the brand.